A meeting in Washington, D.C., on Tuesday focused on concrete industry messaging. One of the goals of the continued collaboration workshops is to identify a top-line message surrounding the climate impact of cement and concrete that all concrete markets can use.

Ultimately, the cement and concrete industry is aiming to take ownership of the narrative about concrete as a sustainability solution, given that concrete is truly a low-impact material that is critical to meeting societal goals.

The meeting included participants from PCA, NRMCA, MIT, the RMC Research Foundation, Tilt-up Concrete Association, California/Nevada Cement Association, ACPA, among others.